Event Details

Next-Gen Planning

What Advisors are Discussing with Gen X, Y & Z Clients

If you haven’t heard of the Bored Ape Yacht Club, this presentation is for you! Gen X/Y/Z clients have different goals and objectives, and their assets often look vastly different than that of their parents. Planning for assets such as cryptocurrency, non-fungible tokens (NFTs), digital assets, and Qualified Small Business Stock (QSBS) - while providing maximum flexibility for circumstances that are likely to change over the clients’ remaining lifetimes - will be addressed. Be prepared to learn about the planning and tax implications and fiduciary considerations of navigating the virtual currency ecosystem and metaverse, and planning considerations unique to next-generation clients.

Learning Objective

  • Attendees will be able to identify three ways that planning for Gen X/Y/Z clients differs from “traditional” estate planning for older generations.

Registration Fee
SCBA Members: $65 | Barristers Club (1st 5 yrs of practice): $45 | Public: $80 | Students: $20


Matthew Brady Portrait

Matthew Brady
Managing Director/Regional Market Manager
Citi Private Bank

Matt Brady is Managing Director and Regional Market Manager of the Western-North region for Citi Private Bank’s High Net Worth group. In this role, he manages a team of bankers that serves the wealth management needs of high-net worth clients in northern California and the Pacific Northwest. Matt and his team provide banking, investment, and wealth planning services to wealth families, as well as related businesses and investment entities.

Matt has extensive experience in private banking and wealth management. Before joining Citi in 2022, he was the regional managing director for the Wells Fargo Private Bank in San Francisco, where he led a team of 200 advisors and staff which conducted the wealth management business for Private Bank clients in one of Wells Fargo’s largest offices. Matt began his career as an attorney in New York City specializing in tax matters and has spent over 20 years in the northern California area advising high net worth families, public and privately held companies, and charitable organizations. Prior to Wells Fargo, Matt worked at firms including Robertson Stephens, Lehman Brothers, Barclays Capital, and Deutsche Bank.

Matt has an A.B. degree, cum laude, from Princeton University and graduated from Stanford Law School, where he was a note editor of the Stanford Law Review. Matt has published a number of articles on various wealth management topics and is a frequent speaker. He has presented at conferences including the Institutional Investor Integrated Wealth Management Forum, the Stanford/SVCF Conference on Charitable Giving, the Hawaii Tax Institute, the California CPA Society, the Northern California Planned Giving Council, and the High-Tech Tax Institute. He is a member of the San Francisco Estate Planning Council and serves as chair of the Saint Francis Foundation, a public charity which supports health care and welfare in San Francisco, particularly the work of the Saint Francis Hospital. Matt holds his Series 7, 9, 10, 24, and 66 licenses.

Karen Sugihara

Karen Sugihara
Regional Fiduciary Manager / Senior Vice President
BNY Mellon Wealth Management

Karen Sugihara is the Regional Fiduciary Wealth Manager leading BNY Mellon Wealth Management’s fiduciary team in the Western Region. Karen is responsible for the management and administration of client trust relationships and collaborates with local and regional wealth management teams on existing and prospective investment management and fiduciary client relationships. Karen is also responsible for implementing strategic national fiduciary priorities in coordination with regional fiduciary needs.
Karen joined BNY Mellon Wealth Management in September of 2021. Prior to joining the firm, Karen was the Senior Regional Fiduciary Manager for Wells Fargo Private Bank, managing the San Francisco, North Bay, East Bay and South Bay regions for over three years. She was also a Senior Wealth Planning Strategist with Wells Fargo Private Bank in Southern California for over five years. Before entering the wealth management industry, Karen practiced law for over 20 years, and has attained an AV-Preeminent Martindale Hubbell® Peer Review Rating™.
Karen frequently presents to bar associations and estate planning councils on topics related to fiduciary, estate planning and estate administration issues. Karen has presented to the California Lawyers Association, Hawaii Tax Institute, Kasner Symposium, San Francisco Bar Association, Beverly Hills Estate Planning Council and the Seattle Estate Planning Council.
On a personal note, Karen is the proud mother of a son, Jonathan, who is a teacher in Los Angeles; and a daughter, Amanda, who is a recent graduate of U.C. Berkeley and beginning medical school in 2023. Karen is a former professional show dog handler of champion German Shepherd Dogs.

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